The Iowa Psychological Association (IPA) is the Iowa affiliate of the American Psychological Association (APA). In addition to the Public Education Campaign discussed here, APA also offers public education resources through the APA Help Center.

The APA first established a Public Education Campaign in the mid-1990s. APA conducted a series of focus groups and a nationwide poll to discover how the public perceived psychology and to find out what they understood about mental health issues. APA discovered that there was a gap between what the public understood about psychology and the realities of the everyday practice of psychology.

The first public education campaign was Talk to Someone Who Can Help. In the wake of the shootings at Columbine, APA teamed with MTV to produce Warning Signs, a video and discussion materials about reducing teen suicide and homicide.

In response to 911, APA teamed with the Discovery Channel to produce The Road to Resilience, a video and supporting materials about coping with trauma and loss. In response to the Iraq war and recent natural disasters, APA has expanded that campaign. The most recent effort is theMind/Body Campaign, which emphasizes the impact of stress on physical health. Subcategories of emphasis are stress and heart disease, stress and obesity, and stress and work.